I recently discovered a site in Finland that has features that are similar to what we are building into Profilactic.

Jaiku allows you to keep track of things that you (and your friends) are doing right now (they call it your "presence").

Here is how their co-founder, Jyri Engeström, describes the idea of presence:

"Presence is about everyday things as they happen - what you’re doing, how you’re feeling, where you’re going. We’re enabling people to connect with the others they care about by sharing presence updates on the Web and mobile."

In addition to their website, you can get Jaiku info on your Nokia phone. The emphasis is on mobility and immediacy which makes it a perfect fit for the Finnish market.

So while some of the features (mashing up your online activities, keeping track of your friend' online activities) are similar to Profilactic, Jaiku is ultimately serving a different market.

You can check out my Jaiku page to see what it is like.