Building Profilactic

Profilactic is a social media aggregator/lifestreaming service that pulls together just about everything you and your friends create online. This blog chronicles the processing of building it.

Tuesday, March 18, 2008

Profilactic vs. FriendFeed
Over the past few weeks, there has been a lot of coverage of FriendFeed. So, naturally, people have started to ask us how Profilactic is different from FriendFeed.

In order to eliminate some of the confusion, I've decided to break it down really quickly.

1. Number of services supported
FriendFeed supports 28 social sites. Profilactic supports 155. Not much else to say there.

Both services support the ability to add custom sites for things like your blog; however, Profilactic allows you to also add custom links to the default services we support.

For example, when you add your Facebook account in Profilactic, the link to your Facebook profile will appear in your Where to Find Me Online list. But what if you wanted to add a link to one of your Fan pages or some other page in Facebook that you created? With Profilactic, you can add that link and group it with the set of links we add for Facebook by default. I've added a link to our Profilactic fan page under my Facebook account.

2. Ability to filter your friends' content
On FriendFeed, there is no way to filter out any of your friends' content. For example, if one of your friends posts really bad Flickr photos or adds 100 Twitter messages per day, you're stuck seeing them all in FriendFeed.

On Profilactic, you can exclude any feed that you want from each of your friends. So if your best friend's blog posts aren't your thing, you can turn them off. We think the ability to filter out what you consider noise is important.

3. Clippings
One of the features that people often overlook (or maybe don't understand) on Profilactic is our Clippings feature.

Think of it as a personal web scrapbook where you grab items that other people write or create about you. For example, if you went to SXSW and someone took a picture of you and uploaded it to Flickr, you could add that to your Clippings. Or if someone mentions you in their blog post, you could add that to your Clippings.

I found this feature especially useful during and after SXSW. I ended up in a ton of photos and several blog posts. With Clippings I was able to capture and tag all of that stuff in one place.

We think Clippings is the perfect complement to the Mashup. You get the things you create and all of the things that others have created about you.

4. Badges
Profilactic allows you to take certain elements from our site, like your Mashup and your Where to Find Me Online list, and embed them on your blog or website. These allow visitors of your site to get a better understanding of where else you are on the web and what other content you're producing.

So to recap, Profilactic supports 127 more sites than FriendFeed. We allow you to filter out your friends' feeds that you don't want to see. We give you features that FriendFeed doesn't offer like Clippings. And we allow you to take it all with you with badges.
Comments:
Thing that sold me: the badge, oddly enough. :)
Just to correct you; you can actually filter out stuff on Friend Feed. Under each message, there's a Options link; click it and pick "Hide entries like this..."
Quote: "On Profilactic, you can exclude any feed that you want from each of your friends."

So how do you do that? I posted a comment somewhere the other day as I didn't think there were any (i.e. couldn't find) filtering options for your friends' mashup.
Andrew, go to My tools in the header and select Manage my friends' mashup.

From there, you can pick and choose which feeds you get from each friend.
They have a good start, but I think it will take them a while to get where Profilactic is.
Please, allow me to make another comparison with a third service; I am talking of SocialThing, which support only 6 services but has a great feature: no need to start looking for friends for the n-th time and bug them with invitations, but an automatic inclusion of all those that are already friends in the various services in the friends' mashup.
Can you add it in a features wishlist?
Flav, we have that feature already. If you add one of the 15 or so social sites, like Flickr or Twitter, that gives you a feed of your friends' stuff, we'll automatically add that stuff to your friends' mashup.
Actually friendfeed does have a way to selectively hide particular services from particular people. you can even hide them and only see them if others commented, so if your friend has ugly flickr pictures that you dont want to see unless someone comments, you can do that in friendfeed.
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