Building Profilactic

Profilactic is a social media aggregator/lifestreaming service that pulls together just about everything you and your friends create online. This blog chronicles the processing of building it.

Monday, May 07, 2007

15% of Americans should be using Profilactic
TechCrunch featured research from the Pew Internet & American Life Project that looked at the digital divide in America. According to the data, at least 15% of Americans should be using Profilactic.com.

Well, the data doesn't mention us directly, but it does show that 8% of Americans are "omnivores" who use lots of "information gadgets and services" and 7% of Americans are "connectors" who are frequently online to "connect to people and manage digital content."

So, using that ironclad logic, *and* given that the US population sits at around 301,786,381, about 45.2 million people in the US should be using Profilactic.

Right now, though, we're about 45.1 million or so shy of that goal (depending on how you round the numbers). But don't despair. That's where you come in. If you're using Profilactic and you like it, then feel free to tell all of your "omnivore" and "connector" friends to give us a try. We'd appreciate it.
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