Just got an e-mail from Harrison over at the-website-formerly-known-as-Spokeo. He says that Spokeo, who some people considered a competitor of Profilactic, has changed its focus from a digital lifestyle aggregator to a community news site. They've also changed their name from Spokeo to HypeIt.

Hmm. That is a curious change of direction. Sure, the DLA space has gotten crowded lately; however, it is nowhere near as crowded as the community news space. And to make matters worse, in that space, there is a clear leader (Digg) who is miles ahead of everyone else.

The DLA space, on the other hand, is still sorting itself out. And although I didn't find Spokeo's product compelling, I think they had a better chance battling it out with a bunch of upstarts than taking on well-established sites like Digg, Slashdot, Reddit, Netscape, Newsvine, etc.