I generally don't pay too much attention to web press releases or top 10 lists... unless we're on them.

BeeTooBee.com "tabulated 287 Web 2.0 start-ups in the Company Review forum at TechCrunch posted in the past 40 days to reveal the 2007 Web 2.0 Idol."

Here is an excerpt from the release.

The 2007 Web 2.0 Idol (for now) is:

1. Si-Mi: YouTube environment to sell multimedia content. Si-Mi’s profile was viewed 33% more than the next runner up. Si-Mi even beat out iJigg, which was profiled on that most prime of start-up free PR real estate, the front page of TechCrunch.com

Runners-up:

2. iJigg: Digg for music sharing where visitors vote on songs and the most popular make it to the front page

3. Send2: Adding office productivity like calendaring to SMS

4. listpic: Craigslist remix to pull all classfieds with pictures and aggregate them in one place

5. TWiki: Wiki collaboration technology for the enterprise

6. JobCoin: Embed syndicated job classifieds in blogs and websites

7. HotPads: Mashup to find rental properties in local markets

8. eroticr: Erotic pictures and videos popularity-ranked by visitors

9. Profilactic: Nothing to do with condoms. Centralize all your social network accounts and related content

10. ViralVideos: Daily aggregation of the most popular videos from the major video sharing sites

I find it interesting that none of the digital lifestyle aggregators that Tech Crunch has profiled made the list.