After getting my thoughts together for the basic site idea, I knew that I would need a snazzy name. I wanted something clever like del.icio.us that still conveyed what the site was all about. So I grabbed a notepad and went to GoDaddy.

I spent a lot of time stuck on the idea of playing off of "I.D." Most of the names that I came up with were terrible. Not only were the names terrible, but the domains were already taken. Next, I began playing around with the word "profile." I dropped the "e" and began adding letters to the end. For some reason, without the "e," my brain kept thinking "prolific." After staring at "profil" and "prolific" for a while, I came up with "profilactic."

I immediately loved the name. It was related to the overall idea, it was kind of clever and I knew people would remember it. Plus, since I was using a bastardized spelling, the domain name was available. So I forked over $7.95 and bought the domain.

Then, I did jacksh!t with the idea for about 4 months.