Building Profilactic

Profilactic is a social media aggregator/lifestreaming service that pulls together just about everything you and your friends create online. This blog chronicles the processing of building it.

Tuesday, April 29, 2008

Read Write Web takes random shots at Profilactic
702968362I met Marshall Kirkpatrick at SXSWi this year. He was a very cool, approachable guy. We had a nice chat during the Frog Design party. And I generally like the stuff he writes.

However, today, he wrote something that just doesn't make a lot of sense. Of course, the fact that it is about Profilactic will make my comments seem like sour grapes; however, I trust anyone reading this can be objective and evaluate the comments from both of us.

Marshall decides to do a "this" vs. "that" post where he discusses services that take two different approaches to the same problem.

He starts off with aggregation and puts FriendFeed head-to-head with Profilactic under a section labeled "Long Tail vs. User Experience." His premise is that FriendFeed has chosen to focus on the user experience by supporting fewer sites than we do and that we're ignoring the user experience by going after the long tail and supporting more.

The problem is that he never connects the dots as to why focusing on fewer sites makes FF a better experience. Nor does he explore why supporting more sites makes the user experience worse.

His argument is that no one really uses services like Muxtape or Toluu, so why support them?

From a resource or efficiency perspective, that would be a valid argument. Why support 177 when most users use the same list of 10-15 sites? I get that.

However, he is arguing that supporting these sites somehow hurts the user experience. If people really don't use those sites, what is the harm in having them in the list? Sure, you have to look past them when you choose your sites, but is it really that big of a deal?

Here's what he said about it:

"What's not to love about Profilactic's support for super-awesome services like music mix sharing service Muxtape and the RSS community Toluu? That's awesome. Except not very many people use those services. In the mean time, I don't want to use Profilactic and neither do most of my friends. I could use it without them but that's not as much fun as using FriendFeed.

It seems to me that Profilactic has sacrificed user experience for long tail support. That's a sacrifice that probably won't serve them well. None the less, we wish them the best.
"

Of course, in the middle of not really making his point about user experience versus the long tail, Marshall adds the random shot of "In the mean time, I don't want to use Profilactic and neither do most of my friends. I could use it without them but that's not as much fun as using FriendFeed."

OK, so why doesn't he use Profilactic? The name? The user experience? He doesn't say. To me, that's just poorly reasoned and written.

Don't get me wrong, if you want to criticize us, knock yourself out. We can take it. However, back your statements up.

I generally don't like to call people out; however, bloggers with an audience and influence the size of Marshall's should try a little harder than that.

The way it is written now comes off like a Journalism 101 compare-and-contrast assignment gone awry.

And, again, feel free to chalk my comments up to sour grapes...

Monday, April 28, 2008

Profilactic adds support for Muxtape (#177)
Just wanted to let everyone know that Profilactic has added support for everyone's favorite mixtape site Muxtape.

This brings the total number of sites that Profilactic supports to 177. Of course, you can still add unlimited custom sites.

You can groove on my hair metal Muxtape here.

Friday, April 25, 2008

Profilactic on Get Satisfaction
Badge_logo_smallWe've added Profilactic to people-powered customer service site Get Satisfaction. So if you have a question, bug or other issue with our site, please post it there. This will allow your question to help other people who had the same issue or might have been wondering the same thing.

Saturday, April 19, 2008

Profilactic lifestreaming Wordpress plugin
As I mentioned last month, Anish Patel, one of our hardcore Profilactic members, has created a Profilactic Wordpress plugin. The plugin puts a Lifestream tab in your Wordpress blog and pulls in items from your Profilactic mashup. It is very cool.

You can see the plugin in action on Anish's site
.

If you add the plugin to your blog, send us the link so we can check it out.

Thanks again to Anish for all of his hard work on this. We really appreciate it.

Friday, April 18, 2008

Profilactic adds support for moonrise (#175)
Just wanted to let everyone know that Profilactic has added support for online photo mood ring moonrise.

This brings the total number of sites that Profilactic supports to 175. Of course, you can still add unlimited custom sites.

Tuesday, April 15, 2008

Profilactic adds support for Popurls (#174)
Just wanted to let everyone know that Profilactic has added support for recommendation aggregator Popurls.

This brings the total number of sites that Profilactic supports to 174. Of course, you can still add unlimited custom sites.
New feature: Auto Clippings
Wanted to give everyone a heads up on a new feature that we'll be rolling out in the next couple of weeks. It is called Auto Clippings and it goes a little something like this...

If you are already using a bookmarking service like del.icio.us or blinklist to track items about you (which is what our Clippings feature lets you do), you can tell us which tag you use for those items (like "me" or "shawnmorton") and we'll start clipping those items automatically.

Here is what the page will look like:

See the full-size screenshot

Also, want to give a shout out to Jason Falls and Stef Lewandowski for both suggesting the Auto Clippings feature to me during our trip to SXSWi in March.

As always, let us know what you think of the idea by posting a comment or shooting us an e-mail at feedback at profilactic dot com.

[UPDATE:] Forgot to mention the services that we're launching with. We're going to support ClaimID, del.icio.us, Furl, ma.gnolia and blinklist at launch.

Wednesday, April 09, 2008

Profilactic adds support for Clipmarks (#173)
Just wanted to let everyone know that Profilactic has added support for Clipmarks. Clipmarks does an awesome job with RSS support, so you will be able to aggregate your clips, your pops and your comments into your Profilactic Mashup.

This brings the total number of sites that Profilactic supports to 173. Of course, you can still add unlimited custom sites.

Monday, April 07, 2008

Profilactic hits the big time
There are some key milestones in any site's life cycle that get the team behind those sites excited. Getting funding and/or getting acquired are near the top of the list. Not far behind those two is getting blocked by the IT departments of major corporations.

Today, an e-mail arrived at the Profilactic lair that showed that Profilactic.com is now blocked from employees of AT&T. Don't know if that's because they're the "new" AT&T or not. Apparently, the old AT&T didn't care.

Profilactic officially blocked by AT&T
See the larger screenshot

We proudly join pr0n sites and other social networks including Facebook and MySpace on AT&T's blocked list.

Saturday, April 05, 2008

Profilactic adds support for Yokway (#172)
Just wanted to let everyone know that Profilactic has added support for Yokway.

This brings the total number of sites that Profilactic supports to 172. Of course, you can still add unlimited custom sites.
Profilactic adds support for Lifestream.fm (#171)
Just wanted to let everyone know that Profilactic has added support for rival lifestreaming service Lifestream.fm.

This brings the total number of sites that Profilactic supports to 171. Of course, you can still add unlimited custom sites.

Tuesday, April 01, 2008

Profilactic adds support for Trendrr (#170)
Just wanted to let everyone know that Profilactic has added support for Trendrr.com.

This brings the total number of sites that Profilactic supports to 170. Of course, you can still add unlimited custom sites.

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